Mypack

Brand-owners, retailers, packaging manufacturers and producers & importers of packaged goods can all use this model for improving the sustainability of their packaging portfolio. Follow the step-by-step approach, seeking for external help (from your supplier, from packaging designers, sustainability experts, etc) when necessary. Besides this tool for achieving a better environmental impact, Mypack also offers a number of solutions for doing so.

Mypack Approaches

1

Improve packaging intrinsic environmental impact

  1. Reduce packaging material
  2. Improve the recyclability
  3. Improve efficiency regarding volume/air/transport
  4. Increase the recycled content
  5. Increase the use of renewable materials
  6. Increase the use of biodegradable materials
  7. Switch to sustainably managed sources
  8. Switch from single-use to reusable packaging
  9. Take care of communicating vessels
  10. Rethink packaging-product configuration
2

Address consumer barriers

  1. Sustainability perception
  2. Service
  3. Marketing functions in relation with : Alert, attribution, &positioning
  4. Information
  5. Take care of communication vessels
  6. Rethink the market target
3

Adress macroeconomic barriers & opportunities

  1. Cost of materials
  2. Cost of packaging process
  3. Macroeconomic strategy
  4. Taxes and public policies
  5. Take care of communication vessels
  6. Rethink the market target
4

Check, adjust, improve packaging functionnality

  1. Adapt or improve gas permeation properties and light barrier
  2. Adapt or improve the closing system, the sealability, prevent leak defaults
  3. Adapt or improve the thermal resistance
  4. Adapt or improve the mechanical properties
  5. Biodegradable and compostable
  6. Active and smart functionalities
  7. Reusable
  8. Adaptation of the packaging to the conditioning step
  9. Adaptation of the packaging to the retailing step
  10. Take care of communicating vessels
  11. Rethink the market target
5

Check recommendations, normalization, regulation requirements

  1. Food safety requirements
  2. Biodegradability
  3. Reuse and recycling
  4. Ecodesign
  5. Packaging hygiene (packaging providers)
  6. Requirements for global hazard management (food industries)
  7. Information on packaging
  8. Take care of communicating vessels
  9. Rethink the market target
6

Adjust the good balance between packaging efficiency and food waste minimisation

  1. Evaluate the balance between packaging intrinsic environmental impacts and food waste
  2. Improve packaging efficiency
  3. Reduce packaging intrinsic impacts
  4. Take care of communicating vessels
  5. Rethink the target market
7

Check and improve packaging food safety and organoleptic impacts

  1. Check the constituants
  2. Reduce migration
  3. Reduce NIAS
  4. Reduce organoleptic impacts
  5. Take care of communicating vessels
  6. Rethink the market target
8

Improve packaging processability

  1. Check if the specifications for material pretreatment are well defined
  2. Adapt the material to the transformation process
  3. Check if the feasibility of secondary operations has been tested
  4. Check if the feasibility of printing and labelling has been tested
  5. Take care of communicating vessels
  6. Rethink the market target
European Union

MyPack has received funding from the European Union’s Horizon 2020 Research and Innovation programme under grant agreement N°774265