The optimization of an isolated technology characteristic can have negative consequences on other functionalities. Furthermore, optimizing only the functionalities without considering the different barriers to market access leads to unadapted solutions.
Ensure the market accessibility of the technology by inserting the step of functionality optimization in a whole multicriteria optimization.
Use an internal tool with empiric quotations of the packaging regarding its functionality, environmental impacts and other criteria such as consumer acceptance, cost, food safety risk, industrial technical feasibility; and compare this note to other packaging technical options.
Modulate the ponderations between the criteria in good accordance with your internal strategy. Environmental impacts should be with a high ponderation in all the cases.