Service
Address consumer barriers
A package is "used" by the consumer to transport, open, measure, pour, prepare, and consume the product it contains. Therefore, its design must meet all of these consumer expectations.
A poor functional design of packaging does not have a consequence on the first purchase of the product, but a very strong impact on the repurchase, and more on the recurring purchase of a product.
Easy opening: design of adapted closing systems.
Gripping: packaging must be easy to take in hand without the risk of spilling the product.
Measuring and dosing: the packaging must allow all or part of its contents to be poured easily.
Preparation: packaging must be adapted to the basic expectations of product preparation, such as microwave reheating.
Nomadism: the packaging must be adapted to a situation of consumption away from home, i.e. easy grip with one hand and consumption of the product with the other hand. This also assumes a product dosage suitable for a single meal for one person.
Nomadism: the packaging must be adapted to a situation of consumption away from home, i.e. easy grip with one hand and consumption of the product with the other hand. This also assumes a product dosage suitable for a single meal for one person.