The packaging provides explicit and implicit information on the composition and quality of the product. Some of this information is mandatory and, in particular, framed within the framework of the INCO regulations.
The information function responds to an expectation of transparency on the product's composition, characteristics, and qualities.
Explicit information: mandatory information, instructions for use, legal and practical advice, product name, quality signs, brand. Different typographies are chosen according to the nature of the information.
Implicit information about origins, product universe, profit. They are expressed by shapes, colors, images.