Rethink the market target
Check and improve packaging food safety and organoleptic impacts
One of the main parameter controlling the intensity of migration phenomena is the intended contact conditions between packaging and food product. There is a drastic difference in food contact severity when speaking about an application with short shelf life in cold conditions without food thermal treatment, and a long contact application including treatments at high temperature. when a material does not satisfy alimentary criteria.
Identify alternative markets more adapted to the packaging technology regarding its migration properties.
Brand owner
Can my food process, conditioning equipment, and shelf life target be changed to less severe packaging food contact conditions? When the parameters are available, these scenarios can be quantitatively considered by calculating theoretical migrations for each application, thanks to the use of migration prediction software.
Packaging provider
Can I change the applications/markets targeted initially for my new packaging technology? For each of these alternative markets, what are the advantages in terms of food type aggressivity, process effect on migration, storage conditions and shelf-life leading to low migration? When the parameters are available, these scenarios can be quantitatively considered by calculating theoretical migrations for each application, thanks to the use of migration prediction software.
Make a swot analysis for the comparison of all alternatives.